FOR SELLERS

Low Res Seated

SELLER SERVICES

The Abe and Wags team are designated sellers agents and represent the sellers of properties in the resorts and Laurel Highlands. You do not have to be here to sell your home. Specializing in absent owners, we have the programs to sell your home with just the key. We have worked in this area since 1978 and carefully monitor the market place to get you the best price and terms for your property in the shortest possible time. Go to our “Key to Closing” program below to see what we will do for you to get your property SOLD.

If you are thinking of selling your home in the Laurel Highlands we offer a unique and effective marketing plan. National Association of Realtors statistics indicate that over 90% of home buyers are using the internet, and our internal statistics show that over 95% of resort home buyers are using the internet. For that reason we have developed a very powerful internet marketing strategy, with Featured Home placement on Realtor.com, associated links and property placement with the next 10 top home search sites, a complete newspaper and homes magazine ad program, flash and visual tour presentation of properties, and an e-mail newsletter that goes to nearly 4000 buyers, sellers, and Realtors with an interest in this market area.

 How do I sell smart for the best net return in this area?

 1. Do your homework and know the market. Read above in researching and preparing to sell in this market. Realtor.com will only give you the asking price and what is listed on the market. A good listing agent will know all past solds, sold price, their condition, days on market, current inventory, and how long on market and at what price you should expect. Notice I say best net return in this column. Buyers will run inspections and there can be remedial expenses. To date, the highest has been $26,000.00 on a 6BR off the resorts, which we negotiated down to $4000.00 in repairs. Remember as a seller it is not what the buyers pay, but what you get that counts. A good listing agent will start to minimize your exposure to repair cost for radon, mold, plumbing, electrical, water and septic from day one. If they don’t, get another agent.

 2. Top Condition = Quick Offers = Best Price. The shiniest penny sells first here. With most second home buyers looking for turnkey homes having current paint, properly prepared, and ready to be occupied this is key to selling at best price. The buyer who is willing to replace your fogged windows, change over the worn out carpet, install new appliances, and repaint the place is going to grind you into the ground on price. Do these updates yourself and go for the high end buyers who are too busy making money to do this stuff and will stroke the check for a ready to go house. If you have no design talent, we have a stager to fluff up your place and give it some interior appeal.

 3, Select a designated sellers agent only. Look your agent in the eye and ask, “are you a designated seller’s agent?” If they don’t say “that is all we do” then go shop. Why? If they do not exclusively represent the seller then they are not representing you. Exclusive sellers’ agents will be the top agents in the market. They have to be. Remember, all commissions are split, at closing half goes to the listing broker and half to the selling broker. The broker then compensates the agent with about half of their half of the commission. An exclusive listing agent only makes 25% of the total commission, so they must be aggressive sellers in the market. Another reason to go with the designated listing agent is buyers’ agents love them! Listing agents only get paid when the property sells, so they will list the property at the right price, good condition, and property ready to close. You want to be in this position in the market place.

 4.  Don’t test the market, price right and get in it. Most second home owner don’t have to sell, but don’t use this as an excuse to overprice your home. In this area there are about 6 agents who continually work the market. They know that your floor plan with that age carpet and appliances and this access to the slopes or pool sold for this amount. Go much over that amount without clear added value and these agents will be telling their buyers that there is more home for less money someplace else. Once these agents have been through a property, they know where it should be and won’t be back unless something changes. If you keep lowering the price they will wait you out to see how low you will go. Not a good strategy. 

 5. Know what a good deal is and take it when it comes. Discuss with your listing agent the balance between offers and terms and what will be your “best net” result. For example, radon mitigation usually cost an average of $1000.00. Getting new paint in a 3 bedroom condo can cost $2000.00. A basic new appliance package can go beyond $2500.00. Getting new carpet in a 3 bedroom property goes for $3000 to $5000.00. Not having to repair or replace these items could mean that a lower offer with less inspections or contingencies will be a better ‘net’ for you than the higher offer with more expected from you to close.

 Key to Closing Sellers Service Plan

 

WHAT YOU DO:

 

Give us the key.

 

WHAT WE DO:

 Offer designated Sellers Agency. We represent you at all times (exclusive)

Provide you full service hands off agency and representation

We do everything necessary to close and get you the check

Supply seller with a Comparative Market Analysis

Research all current properties on the market and past sold properties

Provides you with market presence and experience since/from 1978

Price your home for the highest price given market conditions

Consult with you on actions to prepare property for sale

Minimize end of deal expenses and repairs

Minimize risk and liability to seller from sale

Minimize after sale complaints

Continue to educate ourselves to offer you the most current concepts

Utilize the most modern technology for the benefit of our clients

Offer direct, honest, and ethical standards to the client

Put our sellers in the front of the market place

Maintain team and systems for the success of the client

 

Design and implement an exclusive custom marketing program to sell your home

 

  • Create advertising flyers to promote your home for office & agents outside West Penn MLS
  • Enter your home in the West Penn Multiple Listing system for Western PA
  • Place up to 25 photos of your property into the MLS and area
  • Provide links to visual tours into the MLS
  • Create video for YouTube
  • Install company sign at property, if permitted
  • Install custom sign at property if requested
  • Place custom riders at our expense at property
  • Place and stock with color flyers brochure box on sign at our expense
  • Create advertising theme and logo for property if needed
  • Place and pay for all classified advertising in Tribune Review

 

 

 

 

 

  • Place and pay for all classified advertising in Post Gazette
  • Place all classified advertising in Business Times at sellers expense if desired
  • Place all classified advertising in Luxury Homes at sellers expense, if desired
  • Place all classified advertising in Wall Street Journal at sellers expense, if desired
  • Place all classified advertising in specialty publications at sellers expense, if desired
  • Place advertising in Harmon Homes Publications at our expense
  • Place advertising in Westmoreland Homes Publications at our expense
  • Create a virtual tour of the property (exclusive) at our expense
  • Email Virtual Tours of your property to prospective buyers
  • Email Virtual Tours to buyers agents
  • Broadcast e-mail property information to over 3600 agents and buyers
  • Network by e-mail to over 600 Berkshire Hathaway agents
  • Network by e-mail to 24 co-broker offices doing business in market area
  • Use a lockbox
  • Track and follow up by e-mail on all showings
  • Forward e-mail feedback to seller
  • Featured home placement on Realtor.com, Trulia, and Zillow
  • Complete written description on Realtor.com
  • Maximum photos on Realtor.com
  • Flash photography on our website LaurelHighlandsLiving.com
  • PDF downloads of all property information on LaurelHighlandsLiving.com & MLS
  • Offer quick improvements to upgrade sales potential
  • Coordinate staging house and interior design if needed
  • Coordinate needed repairs and maintenance of property
  • Coordinate ongoing maintenance of property for best sales appeal
  • Coach seller on minimizing buyer expectations and expenses to close

 

 Create and implement internet marketing plan with photos and descriptions

 

In this market area the internet is generating over 90% of all buyer leads and is the core of our exclusive market plan to put our clients in the front of qualified buyers.

 Market your home on www.LaurelHighlandsLiving.com

Market your home on www.ABEandWAGS.com

Market your home on www.thepreferredrealty.com

Market your home on www.ehomebuy.com

Market your home on www.homeadvisor.com

Market your home on www.realtor.com

Market your home on www.aol.com

Market your home on www.yahoo.com

Market your home on www.harmonhomes.com

Market your home on www.realpittsburgh.com

Market your home on www.digitalcity.com

Market your home on www.real-estatelive.com

Market your home on www.zillow.com

Market your home on www.trulia.com

Market your home on www.homes.com

 

Personalized Client Web Page for all marketing

 

Install a lock box allowing viewings of your home without inconveniencing you if permitted

Bring relocation clients to your home through a worldwide relocation internet network

Bring internet buyers through internet referral such as Lending Tree

Monthly e-mails of market conditions and recent property information

Mail you information on our marketing plan and progress.

Bi-Monthly mailing of all internet and print media information.

Monthly e-mails of all internet activity and viewings

 

Consult with the client on all offers

 

Review the 8 page Agreement of Sale and presentation of required disclosures to possibly include the following issues:

  • Consumer Notice
  • Disclosures
  • Price
  • Hand Money
  • Inclusions or exclusions
  • Closing Dates
  • Mortgage Information
  • Inspection of the Property (including Wood Boring Insects, Lead Base Paint and Radon)
  • Disclosure on Assessments
  • Zoning Ordinance
  • Mediation
  • Contingency to Sell the Buyers Home (if applicable)
  • Closing Coordination
  • Failures

 

Coordinate all activities to take property to closing

 

Coordinate closing activities and get you the check

Negotiate on all terms of the sales agreement with your acknowledgement

Provide Escrow Account

Keep you informed on the status of your sale and make sure your responses are made quickly

Assistance in resolving all issues and obtaining documentation prior to closing to ensure a trouble free transfer of property including:

  • Having house cleaned and prepared for transfer
  • Coordinate packing and shipping of personal items at sellers expense
  • Deed Preparation
  • Homeowners Insurance Policy
  • Tax Verification
  • Survey
  • Termite Inspection report
  • Mortgage Payoff
  • Repair Receipts
  • No-Lien Letters
  • Resale Certificate for Condo of PUD
  • Utility Companies
  • Home Warranty
  • Security System Code

 

Attend closing for seller and forward funds

 

Review all documents for accuracy before closing

Confirm time and place of closing

Assure all parties have proper documents to close

Coordinate closing with closing agent

Coordinate wire transfer of funds

 Attend Closing on your behalf if requested

 Follow up on your satisfaction and comments.

 

Thank you for your considerations.

Abe, Wags & Amanda

 Berkshire Hathaway HomeServices, The Preferred Realty

     Laurel Highlands Region

  3802 State Route 31, Suite 1

           Donegal PA 15628

               800-419-7653


 

Share

All information deemed reliable but not guaranteed. Copyright 2016.



© 2016 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered services marks of HomeServices of America, Inc.® Equal Housing Opportunity.